Internet Queen's report: China Mobile Internet users up to 8.2 billion short video contributions

[TechWeb] June 12th news, this morning, Mary Mickel, known as the "Internet Queen", released the Internet Trend Report of 2019. The report shows that the Internet demographic dividend continues to decline, and the global Internet user growth in 2018 is 6 %, 2017 data is 7%.

At the same time, the growth of the Internet population has slowed. In 2018, the number of Internet users worldwide reached 3.8 billion, or more than 50 percent. In 2017, there were 3.6 billion Internet users worldwide, or 49 percent of the total population.



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Screenshots from Hillhouse Capital

According to the report, from April 2017 to April 2019, the average daily usage of short video apps in China increased from less than 100 million hours to 600 million hours. The short video takes up the user's overall length of time, and mainly brings incremental time.

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Screenshots from Hillhouse Capital

In addition, online games are increasingly changing China's payments, e-commerce, retail, education and more industries, and new ways of empowering traditional industries through gamification and digitization are reshaping people's consumer experiences.


According to the report, as of June 7, the top 30 global Internet companies in the world market list, the United States accounted for 18, 7 in China, 1 in Japan, 1 in Canada, 1 in Australia, 1 in Argentina, and 1 in Sweden.

The "Emperor of the Internet" stressed in the report that the new growth point is still difficult to find. The growth rate of e-commerce slowed down, with a year-on-year increase of 12.4% in the first quarter of this year, while physical retail sales were only 2%.

Internet advertising spending rose 22% in 2018 and 21% in 2017. Internet advertising platforms are still firmly mastered by Google and Facebook, with Amazon leading the second tier growing rapidly in advertising revenue.

In addition, global new smartphone shipments fell by 4% in 2018, compared to zero in 2017.

Cloud computing penetration has risen sharply, with PaaS and LaaS covering 37 percent and 49 percent respectively as of the first quarter of this year, compared with 27 percent and 39 percent last year, for example, in Europe and the United States, the report said. The Internet and cloud computing have become the mainstream of the new era.

Internet queen report internet user up 820 million short video contribution

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