[TechWeb] to midfield in 2018, good news came from Xiaomi's all-round, omni-channel, double-11 carnival. As of 12:00 on the 11th, Xiaomi's new retail omnichannel payment exceeded 3 billion, far exceeding last year's 2.464 billion full-day payment at the Tmall flagship store.
Under the omni-channel full shopping scene, Xiaomi's all-category products released huge purchases and set a series of records: as of 12 o'clock on the 11th, Xiaomi rushed to include the first payment of the Tmall platform brand flagship store. The first of 38 items, including the sales volume/amount of the 13 categories of water purifiers and air purification, the first sales of 18 items, and the first of the six items.
It is worth mentioning that Xiaomi “AI+IoT” is always selling hot products. In 53 minutes, Xiaomi notebook new retail omni-channel payment amount of 100 million yuan, 9 minutes and 02 seconds, millet TV sales exceeded 100 million yuan, 50 minutes and 08 seconds, Tmall flagship store smart hardware and consumer goods payment amount exceeded 200 million yuan.
The biggest feature of Xiaomi's double 11 this year is that it opened up the online and offline shopping scenes of the whole category. Xiaomi integrated the seven major platforms on the line with more than 5000 offline stores, and invested 1000 service stores and more than 2900 customer service personnel. More than 3000 pick-up vehicles and over 100000 delivery personnel serve consumers 24 hours a day.
The closely watched Xiaomi's first double 11 single, unexpectedly produced on the snow plateau, reflects the outstanding effect of the Xiaomi channel sinking. On the 11th, 00:00 19 seconds, the authorized shop of Golmud Xiaomi in Qinghai Province, which is located at 2980 meters above sea level, completed its first transaction. Mr. Zhang, a customer, bought a 4S 65-inch PRO. to watch a millet TV. "it is really convenient to issue an order on double National Day holiday in previous years, but it will take a long time to wait for express delivery. This year, I heard that Xiaomi is not closed, and I came directly here." Said Mr. Zhang excitedly.
As one of the measures to fully upgrade, Xiaomi launched various activities for different shopping scenes, and achieved online and offline discounts. It also tried online and offline "online" for the first time. From 10:00 on November 10th to November 11th, all offline Xiaomi authorized experience stores (non-shopping stores) serve customers 24 hours a day.
Insiders said that Xiaomi's launch of some offline stores is not a new attempt, which makes up for the shortcomings of online shopping scenes and truly doubles the full shopping scene. On the 11th, all day, Xiaomi's offline stores across the country provided faster solutions for the enthusiastic rice noodles. When the users of the e-commerce channel were still waiting for the express delivery, they had already used the purchased products.
Up to now, there are 515 Xiaomi homes, covering 247 cities in 32 provinces, municipalities and autonomous regions. As of October 2018, there were 1,183 authorized experience stores in Xiaomi, covering 567 districts and counties across the country. In November 2017, Xiaomi began to explore direct supply franchise points. In less than one year, 36,256 have been opened, covering 2630 districts and counties and 18049 townships in China.
Industry experts said that Lei Jun took the lead in proposing a new retail concept in China. Xiaomi was able to carry out the all-channel omni-channel sales revolution in the full-scale scenes of the Double Eleven, fully demonstrating that Xiaomi achieved the upgrade in the new retail battlefield, AI. The network effect generated by IoT began to fully empower Xiaomi's new retail. Half a day after the end of the double eleven, I believe that the more beautiful results of Xiaomi will create a brand new case for the Double Eleven.
Notably, Tmall released a list of global deals for the first time, with Xiaomi topping the most popular export brand and becoming the world's favorite Chinese brand for consumers on double Eleventh Day. During the double 11, Xiaomi has also become one of the most popular brands in the Indonesian market.