Emirates to Save the A380

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Emirates to Save the A380

This article from the micro-channel public number: NEW YORK Aviation (ID: wyair163), Author: Henry Lin.

In 2000, the newly restructured Airbus Board of Directors passed a resolution to plan to build a new generation of Airbus passenger aircraft at a cost of 8.8 billion euros. The project name is A380.

At that time, the giant wide-body passenger aircraft represented by the 747 was also the main force of the intercontinental route. Passengers take a small passenger plane to Hong Kong, Tokyo, Frankfurt and other aviation hubs, then turn to large passenger planes to their destinations.

The Airbus A380 also adheres to the idea of ​​an aviation hub, breaking the record of the 747 and becoming the largest passenger airliner in the world. The reason why it is called 8, in addition to the cross-section of the double-deck passenger aircraft, 8 is also a lucky number in many Asian countries.

Airbus hopes the lucky project will sell at least 1200 planes, reversing its competitive position in intercontinental airliners. To Airbus's surprise, however, their forecasts were misplaced. The A380, which is a representative of Airbus, is commercially inferior to rivals 777 and 787, with production lines almost closing down ahead of schedule.

However, Airbus is fortunate, they encountered the biggest savior of the A380 project - Emirates.

Now, it's hard to say who made the A380 and AAC.

But there is no doubt that a steady stream of orders to the A 380 project to survive. Emirates accounts for more than half of Airbus's more than 300 A380 orders.

On the other hand, the huge passenger load of the A380 coincides with the Emirates' hub-type development.

Moreover, the huge airframe space allows Emirates to make more attempts on the hardware. Concepts such as aerial suites and air showers have also been applied, which was rare in the previous civil aviation community.

In other homes are headache when the operation of the A380 thinking. With the A380, the UAE expanded its hub and service concept to the rest of the world, becoming one of the world's largest transit companies and making Dubai the world's largest international passenger airport.

The UAE now operates more than 100 A380 aircraft, ranking first among 16 airlines operating the A380, well ahead of Singapore Airlines, which ranks second.

SIA, a Southeast Asian hub airline, even counts five A380s that have been sealed and retired.

The expansion history of the A380 fleet is actually an extension of their route. However, before the A380, the development of Emirates was also a very interesting thing.

Dubai Airport is home to Emirates

We turned back the time for another 34 years.

In 1985, the airline began its own operation with a Royal 727. Later, the airline leased Boeing 737 and Airbus A300 from Pakistan Airlines. Compared with the world airline image, Emirates Airlines was only a small local airline. Fly these South Asian routes around Mumbai with chartered aircraft. No profit, only government subsidies.

At that time, the best in the Middle East is the Gulf Airlines in Bahrain. The four-nation joint ventures of Bahrain, Qatar, Abu Dhabi and Oman dominate intercontinental flights in the Middle East.

Sometimes, it takes a little luck to make a fortune.

Shortly after the Gulf War, Emirates Airlines became the only Middle Eastern airline to operate for 10 days, helping UAE to build a reputation. From here, the Middle East poor boy, slowly on their own Middle East airline endorser road. And then Bahrain Airlines, but in the world many airlines, gradually became a minority.

Gulf Ai

The development of Emirates is in fact inextricably linked to the development of the Emirate of Dubai. After 2000, Emirates embarked on a path of rapid expansion.

Sometimes, we always use the Middle East as a gathering place for large-scale land. In fact, the UAE should be considered more rational. At that time, many emirates, including the emirates such as Dubai, were considering that the day when oil was finally dug, how to transform is a big problem.

Dubai later formulated policies to start developing tourism and finance. As a supplement, the transportation industry is also a key development goal of the Dubai royal family. Emirates is the best card in the royal family. At that time, the Middle East was regarded as a crossroad between Europe and Asia. It is convenient to go south and north from the Middle East. This is an advantage that many hubs do not have.

After development, the air traffic volume in the Middle East has increased by 300% in the last decade, and it has become a “global air traffic crossroads”.

Now Dubai.

Although easy to say, but the market is like a battlefield, fighting is real knife, real gun dry, bullet is money. Without money, one needs to implement a contraction strategy or even bankruptcy.

A large part of the airline's "bullet" comes from Dubai's royal family, and subsidies support the airline's rapid expansion. Bank lending from Japan and Europe, of course, has done little in the process. In the process, however, we cannot ignore the relationship between AirAsia and the Dubai Civil Aviation Authority and Dubai Airport. To some extent, these three are actually the same, that is, to be both athletes and referees.

For AirAsia, it can better use resources and control costs in Dubai, which many airlines cannot do at their base.

In addition, the development of Arab Airlines also caught up with the support of European and American policies. In order to help their airlines to go out, Europe and the United States formulated the "open sky policy" in order to achieve the purpose of aviation liberalization. Did not expect decades to pass, this one policy actually was drilled by the Middle East aviation enterprise empty.

Four aviation companies fly over the Dubai skyline

With the open sky policy, Emirates in the European and American markets. Plus certain subsidies, cheap and good transit services earned enough word of mouth.

However, subsidies to fight the price war also account for the market. In the past two years, the three major US airlines jointly sued three Middle Eastern airline companies represented by Emirates, accusing them of receiving tens of billions of dollars in subsidies, playing price wars, playing unfair competition, and even requiring the US government to restrict their routes. .

The Americans said that some routes of these airlines do not earn money but also rely on subsidies.

Some people said that many Chinese routes also have subsidies, but was quickly refuted. "their subsidies are different from those in China. Have you ever seen a Chinese airline that plans to open a New York to Athens route?-No, but Middle Eastern airlines dare to do so."

Emirates is also one of the largest customers of Boeing 777

But in any case, Emirates is just like this, and the development is not bad. Now, Emirates' passenger planes shuttle between the world's continents. Concentrate people from all over the world and send them to their destinations.

As a full-width fleet fleet, in the various promotional films and promotional photos of Emirates, we can see the neatly arranged Dubai hub and the representative tall tail. However, compared with other models, the appearance rate of the Air China A380 in the promotional materials is still a lot higher. Why not use other models?

Perhaps because of the charm of the A380 itself - big is justice, the A380 is the largest aircraft of Emirates.

From a certain point of view, A Airlines brand has been firmly bound to the A380.

At the beginning of 2018, Airbus sales guru Ray Yi personally went to Emirates Airlines before retiring and clinched 20 confirmed orders and 16 optional orders. When the contract was signed, Rey and Emirates' CEO were in full swing, and the orders could help the A380 production line continue to run for at least 10 years.

"We need to convince Air China to buy the A380 and run its routes at large airports," Lei said at a news conference in addition to thanking Emirates Airlines. "it helps to boost our image and increase our market share."

However, it seems that the A380 will not have new users in China for the time being.

Actually, think differently. Even if Mr Lei had gone back to 2000, he might not have thought that of the six A380 startups, it would have been the less famous Emirates Airlines that had saved the project.

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