Due to the small volume and high cost of small mobile phones, Meitu intends to close its mobile phone business in the middle of the year.



In the letter, Meitu said that making a mobile phone that will make more people beautiful means that the mobile phone is small in size and cannot reduce costs to cater to the increasing price war, so it plans to close its mobile phone business in the middle of the year. Will its Meitu mobile phone brand exclusive license to Xiaomi Group.


In November 2018, Meitu announced the exclusive global license of Xiaomi's “Meitu” brand. Xiaomi is solely responsible for the design, development, production and sales of Mito mobile phones. Meitu is only responsible for certain algorithms related to images in mobile phone lenses. technology.

Meitu and Xiaomi's first phone will be released in mid-2019, and Meitu remains in charge of after-sales of previously sold Meitu phones.


I am sorry to finally meet you in this form. Maybe you are a stranger in the first encounter. The first time you meet is goodbye. Maybe you are an old friend who knows us. You have a lot of curiosity and doubts about us, but there are more Reluctantly, the business of Mito's mobile phone will also be handed over to Xiaomi. This is a farewell letter, but it is also a memoir. Before saying goodbye, I want to recall the story between us.


May 16th, 2013 is the first time we met. The first mobile phone in China, which is dedicated to self-portrait, was born. It is also the world's first mobile phone with a front-facing 8 megapixel camera. On the day of the launch, all of us stared at the screen to see the increase in trading volume. The atmosphere seemed to be as tight as the results of the college entrance examination. Maybe it was not enough at the time, but it represented our wish to make a good product, but What makes us excited is that behind the beating numbers, it represents the beautiful dreams realized by Mito mobile phones.

From that moment on, we ran hard on the track of mobile phones. Although we didn't run the fastest, we never thought of stopping. Fortunately, there were a lot of people on the way to help us. Along the way also harvest a lot of companionship and moved.


I still remember that we met couples who took selfies with Mito mobile phones, in the streets of Chengdu, in the forests of Taiwan, on the coast of Hawaii, in front of the foothills of Iceland... Looking at their sweet smiles in the photos, While we are delighted by them, we are more aware of a kind of trusted warmth.

I still remember that we also met the college girl who used the first salary to buy a Mito phone for her mother. She said that she was away from home and often saw some beautiful photos from her mom’s circle. She will feel that her mother is still in her memory when she was a child. She hopes that time will go slower and let her mother not feel sad because she feels old. It turns out that there is no age limit in the matter of becoming beautiful.


I still remember, in order to continue your teenage girl's heart and young dreams, and later with the Sailor Moon, Hello Kitty, Doraemon, Dragon Ball, Cherry Maruko, Magic Card Girl Sakura joint name, even in Mito M8 Sailor Moon limited edition line On the night of the first launch, because the people who bought it greatly exceeded our expectations, and worried about the accident, the activity was forced to cancel. At that time, seeing those friends who had been unwilling to disperse for a long time, there were many new friends and old friends who came from other places. We are very upset and want to say sorry to those friends again. We are not doing well and let your expectations fall through.


We have always believed that all the bitter love and warmth will be the memories we have together. From 2012 to 2019, we have been adhering to the original concept for these 7 years:

Make a phone that will make more people beautiful, so it means niche, small size, unable to reduce costs to cater to the growing price war, so we are closing the mobile business in the middle of the year. Will its Meitu mobile phone brand exclusive license to Xiaomi Group.

But you don't have to worry that we haven't heard from you since then. We will still be responsible for the after-sales service of the Meitu mobile phone. We will solve any problems with the Meitu mobile phone in your hand as before, and we will solve it for you at the first time.

Maybe, parting is the normal state of life. When you are young, you can cry and spoil. When you grow up, you can only smile and face. We have worked hard for our little dreams, and your support is the biggest gain. The treasure, unfortunately, this journey we can only come together here, as long as the memory we leave for you is good, we are satisfied.

In the past, we liked to call ourselves a beautiful teacher. In the end, we still say goodbye to everyone in this status. The US teacher must start class first! After that, there will be no ringing bells in the class. Mito V7 will be the last Mito mobile phone with pure blood. It has five shots, Snapdragon 845 chips, etc., which are our pride, among them. The Lamborghini limited edition has a super high collection value. Before we say goodbye, we want to leave the best for you.

I want to quote Zhang Zhenyue's lyrics directly, "I'm afraid I don't have a chance to say goodbye to you, because maybe I'll never see you again."

- Love you, like you love a beautiful mobile phone.

I wish you all the best. Bye.

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