At 9:00 am on October 24, the world's longest sea-crossing bridge, the Hong Kong-Zhuhai-Macao Bridge, was officially opened to traffic. This connection between Hong Kong, Zhuhai and Macau has created many of the world's most super-cross-sea projects, which has drawn the attention of the whole society.
Also attracting the attention of the whole people, there is a large-scale report on the opening of the Hong Kong-Zhuhai-Macao Bridge planned by Netease News. With exclusive interviews, interactive experience H5 and other professional and novel content, as well as active links with Xinhua News Agency, Xinhuanet and other media, more than 38 million people roam the Hong Kong-Zhuhai-Macao Bridge online. Netease News brings you all angles and all directions. I feel the construction history and unique charm of this great country project.
Interview with 3 core engineers, scarce, depth of content never missing the market
For those who do content, interviews with characters are no longer a new form. However, Netease News’ interview with the Hong Kong-Zhuhai-Macao Bridge has achieved great success.
In an exclusive interview with the Hong Kong-Zhuhai-Macao Bridge, Netease News interviewed Meng Fanchao, the chief designer of the bridge, and Lin Ming, chief engineer of the most difficult island and tunnel project in the super-cross-sea project, and Liu Xiaodong, chief designer. The three chief executives are very busy at work and have never been interviewed by online media. This time, Netease News won the top interview resources for this report.
Getting interview opportunities is only the beginning. Interviews are equally important in order to achieve good communication results. Since late March last year, Netease News has started to operate an original high-end popular science column, "Great China Made". The column provides a technical interpretation of China's technological innovation in various fields, bringing knowledge to the public. The infrastructure is The column focuses on areas.
In more than a year of column operation, Netease News has accumulated a wealth of engineering science experience, and collected a large number of content appeals from ordinary netizens. In this interview with the Hong Kong-Zhuhai-Macao Bridge builders, NetEase News asked questions very well. The two aspects of the accumulation of play out, and in the people without me, people have my new principles, to ensure the exclusive and professional content of the interview.
For example, in an interview with Meng Fanchao, chief designer of the Hong Kong-Zhuhai-Macao Bridge, NetEase News asked about the cost recovery of the bridge, which is of universal concern, and aimed at the most difficult part of the bridge to build the island tunnel with the most innovative work at the same time. In an interview with Lin Ming, chief engineer of the Island Tunnel, and Liu Xiaodong, the chief designer of the Island Tunnel, they asked the process and details of the breakthrough of the engineering difficulties, which became the highlight of this interview and aroused heated discussions on the network.
In addition, NetEase News also conducted interviews with first-line builders of the Hong Kong-Zhuhai-Macao Bridge, including ordinary designers, construction workers, and project propagandists. Trying to show the image and story of Hong Kong-Zhuhai-Macao Bridge builder at all levels.
38 million people roam the Hong Kong-Zhuhai-Macao Bridge, NetEase's first popular flow style H5 was born
As we all know, NetEase News has always been in the forefront of the new media field, and in recent years, it has been revealed from time to time the planning content of screen brushing. Another highlight of this report on the opening of the Hong Kong - Zhuhai - Macao Bridge is the H5 mini-game " Roaming the Hong Kong - Zhuhai - Macao Bridge in One Minute" jointly launched by Netease News and Xinhua News Agency.
The plan referred to a large number of real pictures and video data of the Hong Kong - Zhuhai - Macao Bridge, and restored the entire 55km appearance of the bridge by hand on the Internet, with three unique navigation bridges, 6.7km undersea tunnels, beautiful and exquisite artificial islands and the switch of left and right lanes in mainland Hong Kong, so that the public can experience the real feeling of roaming the bridge without leaving their homes.
At the same time, NetEase News seized that the Hong Kong-Zhuhai-Macao Bridge has just been officially opened to traffic. Many people are eager to see a quick and eager to experience a unique experience on the social platform, but they can't make it. The virtual Hong Kong-Zhuhai-Macao Bridge in H5 has a number of models. The beautiful postcards of the different locations of the Hong Kong-Zhuhai-Macao Bridge allow the public to experience the fun of roaming the Hong Kong-Zhuhai-Macao Bridge. At the same time, they can also create personalized postcards with their own nicknames and share them, so that the public can really participate and immerse in the harbor. The charm of the Zhuhai Bridge.
By the time of publication ( 12: 00 on October 26 ), the planned number of user views had exceeded 38m, and the data was still rising. This plan also became the first explosion H5 of Netease News in 2018.
Linked with Xinhua News Agency and Xinhuanet, the top channel helps spread
Good content needs good communication channels to help it spread. In this large-scale report on the Hong Kong - Zhuhai - Macao Bridge, NetEase News not only gives full play to its platform advantages, but also specially unites Xinhua News Agency, Xinhua News Agency and other media channels to jointly disseminate content.
It is worth mentioning that Xinhua News Agency has embedded the H5 plan of “One Minute Roaming Hong Kong-Zhuhai-Macao Bridge” into the headline content of its WeChat. It is easy to harvest 100,000+ readings and thousands of likes in just a few minutes.
Against the background of content consumption upgrading, NetEase Media has been using content to "impress users" to get traffic and create value for users. In 2018, NetEase News will further develop the "Studio Plan," hoping to build on good content. To own IP creation, brand cooperation, brand marketing, external IP more grafting possibility. At the two sessions this year, NetEase News, in conjunction with People's Daily client, launched an exciting "traversing", inviting 1.3 billion Chinese people through a group of H5N1, entitled "return to the five years." Review the five years since the 18th National Congress, feel the motherland in more than five years of rapid progress. Online only one day, there are more than 2 million people to participate.
In the new media communication environment, how to quickly occupy the user's screen is a problem worth thinking about for every content creator and platform, while high-quality professional exclusive content, novel and unique presentation form, And the strong and strong linkage of the superior channel must be the only way to win the user.