[TechWeb] Mogujie will be listed on the New York Stock Exchange this evening under the symbol "MOGU", with IPO offering at $14 and raising $66.5 million, according to TechWeb. Adding the 712500 shares that underwriters can execute to oversell, Mogujie's biggest fundraising is about $76.5 million.
Regarding fundraising purposes, Mushroom Street said it will use the funds raised for the further development and expansion of fashion content products, continue to invest in technology and deepen its development, deepen cooperation with merchants and brand partners, and include potential investments and acquisitions. Wait.
The underwriters of Mushroom Street to the US are Morgan Stanley, Credit Suisse and Huaxing Capital. Mushroom Street has authorized the underwriters to over-allot the option, allowing the underwriter to purchase no more than 715,000 ADS for over-allotment within 30 days from the date of the final prospectus.
As of Sept. 30, 2018, the number of monthly mobile active users on Mogujie's platform was 62.6 million, mainly for young women aged 15 to 30, according to data released in the prospectus. The platform has more than 48000 fashion talent, more than 18000 active fashion anchor.
In terms of equity structure, after this issue (before the exercise of the over-allotment), Mogujie founder, chairman of the board of directors, CEO Chen Qi holding 11.3s shares, co-founder, director, COO Yueqiang shareholding 3Ba, co-founder, Wei Yibo, a director, holds 4 shares; As a result of the adoption of the AB mechanism, Chen Qi controls the voting rights of Prida 79.3 and is the actual controller. Tencent for Mogujie's single large shareholders, the proportion of shares reached 17.2B. In addition to Tencent, Mogujie's major shareholders include Hillhouse Capital, Trustbridge Partners, Bertelsmann, Ping an Innovation, QiMing Venture Partners, QiMing Venture Partners and Lan Chi VCs, such as the lineup can be described as luxury.