[TechWeb] On November 28th, according to foreign media reports, after consumer organizations accused search engine giant Google of abusing user location tracking tools, Google faced a huge penalty risk from the EU data protection regulator.
On Tuesday local time, seven European consumer groups said they would file a lawsuit with regulators in their respective countries. The groups accused Google of collecting data that could reveal not only the location of users, but also more information. Regulators now have the power to impose a fine equivalent to 4 percent of a company's annual sales for the most serious violations.
Monique Goyens, EU consumer organization's director of BEUC, said in an e-mailed statement: "Google's thirst for data is notorious, but it tricks users, tracks and monetizes users every move. The behavior is really shocking."
New EU rules, which came into effect on May 25, have increased pressure on U.S. technology companies such as Google and Facebook, which are often subject to scrutiny by European regulators for privacy flaws. (foxes)