[TechWeb] March 13th news, more than a lot of today released the fourth quarter of 2018 and the full-year earnings report, the data show that in 2018, Q4, a lot of revenue to achieve a total revenue of 5.653 billion yuan, compared with the same period of 2017, 1.794 billion yuan growth 379%, compared with Q3's 3.371 billion yuan, an increase of 68% from the previous month; in 2018, the company achieved a total revenue of 13.12 billion yuan, a year-on-year increase of 652% compared with the same period in 2017.
Specifically, in terms of revenue, in the Q4 quarter, the sales revenue of online marketing technology services was 5.0624 billion yuan, a year-on-year increase of 470% compared with 887.6 million yuan in the same period of 2017, and a 70% increase from Q3's 2.974 billion yuan; platform Q4 transactions. Service revenue was 591.5 million yuan, a year-on-year increase of 103% compared with 291.8 million yuan in the same period of 2017.
Financial results show that throughout 2018, the operating loss generated by the platform including IPO's one-off employee equity incentive calculation was 10.7997 billion yuan, non-American General Accounting Standards (NON-GAAP), and platform operation loss was 3.9583 billion yuan. Q4 quarter. Platform operating loss of 2.6409 billion yuan, NON-GAAP loss of 2.1129 billion yuan.
Pinduoduo founder, CEO Huang Zheng said: "2018 is pinduoduo strong growth year, but also a milestone year. Since its inception, pinduoduo has always put service users first, and the rapid growth of the user community and GMV has confirmed the unique value created by the platform. At the same time, the needs of users are constantly changing, which also motivates our continuous innovation and progress. "
At the same time, the financial report showed that in 2018, pinduoduo's platform GMV reached 471.6 billion yuan, an increase of 234 percent over the same period last year. The number of annual active buyers of the platform reached 418.5 million, up 173.7 million from the same period in 2017. In the Q4 quarter, pinduoduo APP's average monthly active users reached 272.6 million, adding 42 million in a single quarter, an increase of 18.2 percent from the previous quarter.
In 2018, the average annual consumption of active buyers was 1126.9 yuan, nearly doubled from 576.9 yuan in the same period of 2017. The average annual order of active buyers of the platform reached 26.56, which was 51% higher than the 17.55 in the same period of last year. In 2018, the total order volume of the company was 11.1 billion, which was a year-on-year increase of 158% compared with 4.3 billion in the same period of 2017. The average daily order volume of the platform increased from 11.8 million in 2017 to 30.4 million.
By the end of 2018, the number of active merchants on pinduoduo's platform had reached 3.6 million, an increase of 2.6 million from about 1 million active businesses on March 31, 2018, and is expected to drive more than 10 million new jobs across society.