Remember the fear of being dominated by 60 s voice?

Remember the fear of being dominated by 60s voice?

This article comes from the WeChat public number: the whole media (ID: quanmeipai), the original title is "Guardian special research | difficult to quit voice information poison, can you experience the fear of being dominated by 60s? 》

“Chinese young people are most afraid of receiving WeChat voice messages.”

In July 2017, the Wall Street Journal of the United States published a column on WeChat's speech under the Digital divide in China, in which it said that the voice function had contributed to the early popularity of WeChat. Now they are disgusted by a lot of information overload. They believe that people who often voice WeChat are not selfish, uneducated or old age.

In the era of mobile Internet, voice information not only represents the Internetization of traditional telephone communication, but also represents the interactive innovation of text information. From the perspective of technological progress, from text to speech, from video to virtual reality and augmented reality, it is the only way for information interaction entry iteration, and technological advancement will inevitably lead to efficiency improvement. However, on the other hand, the enhancement of interaction also represents a deepening of the penetration of the network in real life, that is, we will be forced to sell part of the private space and habits under the direct or indirect interference of the network.

Whether in the academic world or in the public domain, the discussion of voice messages has been endless. The Guardian published a column on the Science and Technology Channel this month to explore the rationality of the existence of voice information in the present. This issue of the whole media group will share with you the different views on voice information based on this column.

The Power Game between speech and text

Some people describe the voice message as a "modern walkie-talkie". The user simply presses the microphone icon and speaks to the phone, and can send the message to the recipient as a small audio file. Currently, billions of people are sending voice messages every day around the world. WhatsApp statistics show that in 2017, 6.1 billion people sent voice messages on the platform, and the platform transmitted more than 200 million voice messages a day.

Although the volume of voice information is increasing year by year, there is no evidence that voice information will replace text information as the mainstream of communication in the future. On average, only 16% of WeChat messages are sent via voice, compared with about 1% of users' voice messages on WhatsApp, according to Statista, an Internet data statistics company.

The microphone button is cute, but there are more people sticking to the keyboard.

At present, the discussion between voice information and text information can be roughly divided into two categories, the first category is based on information senders, and the second category is based on information receivers.

From the point of view of the sender, the voice message is more time-saving than the text message, and it is more suitable for the scene that is not easy to type. Compared with traditional telephone calls, voice messages do not affect the use of mobile phones by message senders at the same time. In addition, voice information can more fully express the emotional attitude of the sender.

From the perspective of the recipient of the information, listening to the voice message is not as simple as imagined. For most people, they are not willing to listen to voice messages in public spaces, which means that the recipient first needs to wear headphones. Second, from the actual time it takes to receive information, speech is more time consuming than text. People have been accustomed to quickly scanning texts in a short period of time and filtering out the key information, but for voice information, there is no alternative to listening completely from beginning to end.

Liu Xingliang, director of the (Data Center of the China Internet) Research Institute at DCCI's Internet data Center, told the Wall Street Journal that it takes an average of nine seconds for users to read 100-word information. Listening to 100 words (excluding pauses) takes 22 seconds. That's what most people quip: "it's only when you listen to WeChat that you really know how long a minute is."

Resist the etiquette and emotion behind it

Politeness is one of the most important things that message receivers talk about when they resist voice messages. To be sure, not all content is transmissible in speech form, and not all scenarios are suitable for listening to voice messages.

For the sender of the information, before deciding to send the information, it is necessary to fully consider the subtle relationship between the content and the form, that is, whether the content I want to express is suitable to be transmitted in the form of voice, whether it is suitable for listening in the public space. And is it worthwhile for the recipient of the information to spend time looking for a quiet space or wearing headphones to listen? The Guardian suggested in the column that for those issues that are very important and need to be solved, instead of sending voice messages, it is better to call or text.

Compared with communication etiquette, the emotional attitude behind the voice information is more complicated. "The Wall Street Journal" technology columnist David Pierce believes that voice messages are "faster than phones" and "more warm and human than text messages." In the column "The phone is dead, voice information is the future," he wrote: "In the transition from phone to text, we lost our warmth and human feelings. We need a way to communicate to save this warmth. Human sentiment.” Pierce represents a psychological portrayal of some users who are keen on sending voice messages. For them, voice messages are a way of expressing kindness.

What makes the "affectionate" in the mind of the sender become the "embarrassment" in the eyes of the receiver? Perhaps what we should note at this point is that people resist not voice messages, but instant interactions, including phone calls, voice messages, video messages, and so on.

According to Ofcom's data, in 2017, the British people reduced their talk time by 2.5 billion minutes. There is ample data and research showing that more and more people are beginning to fear talking, voice messages... In their eyes, calls are a form of “intrusion” – forcing them to start when they are not ready yet. A conversation. This phenomenon is particularly evident in millennials. When we are familiar with the fine management of creating a perfect social image, we are increasingly afraid of random social intrusions. The time delay and two-dimensionality of text information provide us with time and space for self-packaging, and voice information breaks this "comfort".

On this level, it is not voice messages that are embarrassing, but the increasingly silent souls behind mobile screens. On the contrary, voice communication can bring people richer emotions and a higher sense of connection. The emotional weight and depth of sound will make us truly feel the value of the individual as a "social being". Claire Hawthorne, a famous journalist, once said that the charm of voice information is that it conveys emotion through tone of voice as well as through sound. "A vivid tone is far better than an emoji."

The digital divide in the micro era

Looking back on the history of phonological information, the true outbreak and climax are not elsewhere, just in China, in WeChat.

Voice information function was an important reason for the rise of WeChat in the early stage, and it was also an important reason for the rapid subsidence of Internet traffic in China to the third and fourth tier cities and middle-aged and elderly people. After developing into a national dialogue space, the network use behavior differences caused by the differences between urban and rural areas, age, rich and poor, and education level are becoming more and more serious in WeChat, and voice information is one of them.

In 2017, the WeChat User Behavior Analysis Report showed that 55.39% of users used WeChat for voice group chat and voice messaging, and the frequency of users using voice chat function was as high as 93.51%. The data disclosed in 2016 shows that although the age of people over 55 accounts for only 1% of the WeChat user base, one of the five messages sent by each user is voice information, and each user under 21 years old Only one of the 10 messages sent is voice information.

The Wall Street Journal said in the article "WeChat voice is difficult to escape under the digital divide in China": "The difference in attitude towards WeChat voice reveals another fault line under the complicated digital divide. Different socioeconomic backgrounds People gather on WeChat and create collisions, actually trying to build new social rules."

In addition, due to the lack of traditional and popular workplace social applications in China, WeChat has largely assumed the role of social networking in the workplace.

Quartz Ideas columnist Zara Zhang, in a study of China's Internet society, argues that WeChat voice information is a symbol of social status, that is, only when a superior sends a voice message to a subordinate. This "disgusting" behavior can only be unconditionally tolerated. In essence, it is an online microcosm of the unequal social relationship between the superior and the inferior in China, and we still have a long way to go in promoting discourse equality, especially in the workplace.

As we enter the Internet age, the two questions we often explore are: Does the network make us more intimate or more strange? Does the network give us more freedom, or does it make us a puppet that never goes offline? Today, our discussion of voice information can be summarized in the end. Fortunately, the era does not deprive individuals of the right to free choice while embracing technological progress.

As the sender of the message, we have the right to choose a comfortable way to express it, and we also have the obligation to stand on the receiving side of the message.

As recipients of information, we cannot choose the form of receiving information, but we can choose the attitude of receiving information. For those voice messages that carry the sincere feelings of the sender, we may as well accept and accept them. Think about what makes us shy about expression and even listening.

This article comes from the WeChat public number: the whole media (ID: quanmeipai), the original title is "Guardian special research | difficult to quit voice information poison, can you experience the fear of being dominated by 60s? 》

* The article is the author's independent point of view, does not represent the position of the tiger sniffing net. This article was published by the whole media company Authorized by and edited by Tiger Sniffing. Reprint this article, please indicate the author's name in the text, keep the integrity of the article (including the tiger sniffing and other authorship information), and please attach the source (Hua Sniff Network) and this page link. Original link: If you do not follow the rules, Tiger Snake reserves the right to pursue the corresponding responsibility

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